Privacy Policy

This Privacy Policy explains how Wrenford collects, uses, stores, protects, and otherwise handles personal information when customers visit our website, place an order, contact us, or use services provided through our online store. We are committed to handling personal information responsibly and in accordance with applicable United Kingdom data protection requirements.

Company: Wrenford
Address: 51 TENBY ROAD, BIRMINGHAM, B13 8LX
Email: support@wrenford.online
Telephone: +44 7553086832

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our website and in connection with the sale of children's clothing and related customer services.

It applies when you:

  • Browse or use our website

  • Purchase products from us

  • Create or use customer-related features where available

  • Contact us by email or telephone

  • Submit enquiries, requests, complaints, or feedback

  • Request information about an order

  • Request a return, refund, exchange, or other customer service assistance

  • Provide delivery, billing, or contact information

  • Interact with features made available through our website

This Privacy Policy explains the categories of information we may process, the reasons for processing it, how it may be protected and disclosed, and the rights available to individuals.

2. Personal Information We May Collect

Depending on how you use our website and services, we may collect personal information including:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order information

  • Products purchased

  • Product quantities, sizes, colours, or other selected options

  • Payment-related transaction information

  • Order value

  • Delivery information

  • Return and refund information

  • Customer service correspondence

  • Enquiries and complaints

  • Information voluntarily provided when contacting us

  • Website usage information

  • Device and browser information

  • Internet Protocol address

  • Pages viewed and interactions with our website

  • Date and time of website activity

  • Information necessary to prevent fraud or protect our website

We aim to collect only information that is reasonably necessary for the relevant purpose.

3. Information Relating to Children's Clothing Purchases

Although we sell children's clothing, our website and purchasing services are intended to be used by adults who are legally able to enter into purchase agreements.

Customers should avoid providing unnecessary personal information about children.

Where details such as a child's clothing size, age range, height, or product preference are voluntarily provided for the purpose of selecting suitable clothing or obtaining customer service, we will use such information only where reasonably necessary to respond to the relevant request.

We do not intentionally request unnecessary sensitive information about children as part of the ordinary purchasing process.

4. How We Collect Personal Information

We may collect personal information directly from you when you:

  • Complete checkout

  • Place an order

  • Enter billing or delivery information

  • Contact customer service

  • Send an email

  • Call our customer service number

  • Submit an enquiry

  • Request a return or refund

  • Report a problem with an order

  • Provide feedback

  • Communicate with us regarding a product

We may also collect certain technical information automatically when you use our website, including information necessary for website functionality, security, performance, and fraud prevention.

5. How We Use Personal Information

We may use personal information for purposes including:

  • Processing and confirming orders

  • Managing payments and transaction records

  • Preparing purchases for fulfilment

  • Delivering purchased products

  • Communicating about order status

  • Responding to customer enquiries

  • Providing customer support

  • Handling returns and refunds

  • Resolving delivery or order problems

  • Investigating complaints

  • Maintaining business and transaction records

  • Preventing fraudulent or unauthorised transactions

  • Protecting our website and customers

  • Improving website operation and usability

  • Understanding how customers use our website

  • Complying with applicable legal obligations

  • Establishing, exercising, or defending legal claims

We will not use personal information in a manner that is incompatible with the purposes for which it was collected unless permitted or required by applicable law.

6. Legal Grounds for Processing Personal Information

Where United Kingdom data protection law requires a lawful basis for processing, we may rely on one or more appropriate grounds depending on the circumstances.

These may include:

Contractual necessity
We may process personal information where it is necessary to process an order, deliver products, provide customer service, or otherwise perform our obligations arising from a purchase.

Legal obligations
We may process or retain information where required to comply with applicable legal, accounting, tax, regulatory, or record-keeping obligations.

Legitimate interests
We may process information where reasonably necessary for legitimate business purposes, provided those interests are not overridden by the rights and interests of the individual. This may include protecting our business, preventing fraud, improving services, handling customer enquiries, and maintaining appropriate records.

Consent
Where consent is the appropriate lawful basis, processing may be based on consent provided by the individual. Where processing depends on consent, that consent may generally be withdrawn, subject to applicable law.

7. Order and Transaction Information

When you place an order, we may process information necessary to complete and administer the transaction.

This can include:

  • Customer identity and contact information

  • Delivery information

  • Billing information

  • Products ordered

  • Product selections

  • Order value

  • Payment status

  • Transaction reference information

  • Order status

  • Shipping and delivery records

  • Communications relating to the order

  • Return or refund records

We may retain appropriate transaction records to administer your purchase, respond to later enquiries, maintain accounting records, prevent fraud, and comply with legal obligations.

8. Payment Information

Payment information provided during checkout may be processed for the purpose of completing your purchase, confirming payment, preventing fraud, issuing refunds, and maintaining appropriate transaction records.

Where payment processing is performed through payment service providers, certain payment information may be handled directly by those providers in accordance with their own security and processing arrangements.

We do not need to retain complete payment card details where they are processed directly by an appropriate payment service provider.

We may retain limited payment-related information such as payment status, transaction references, amount paid, refund status, and other records reasonably required to identify and administer a transaction.

9. Delivery and Order Fulfilment

To fulfil an order, certain personal information may need to be used or disclosed for shipping and delivery purposes.

This may include:

  • Recipient name

  • Delivery address

  • Telephone number

  • Email address where required for delivery communication

  • Order or parcel reference information

  • Information reasonably required to complete delivery

Only information reasonably necessary to perform the relevant delivery or fulfilment service should be shared.

Where delivery information is incorrect or incomplete, we may contact you using the contact information supplied with the order.

10. Customer Service, Returns, Refunds and Complaints

When you contact us, we may process information contained in your correspondence in order to understand and respond to your request.

This can include:

  • Your name

  • Contact information

  • Order number or order details

  • Information about the relevant product

  • Details of the issue

  • Delivery information

  • Return information

  • Refund information

  • Photographs or other information voluntarily supplied in support of an enquiry

  • Records of communications with us

We may retain correspondence where reasonably necessary to resolve the matter, maintain customer service records, protect against fraudulent claims, and comply with legal obligations.

11. Cookies and Website Technology

Our website may use cookies or similar technologies that support website functionality, security, performance, and user experience.

Depending on the technology used by the website, these technologies may help to:

  • Maintain essential website functions

  • Remember customer selections

  • Maintain shopping basket functionality

  • Support checkout

  • Protect website security

  • Detect suspicious activity

  • Understand website performance

  • Identify technical problems

  • Analyse general website usage

Where consent is legally required for non-essential cookies or similar technologies, appropriate choices should be made available before such technologies are used.

Essential technologies may operate where necessary for website functionality, security, or services specifically requested by the user.

12. Sharing and Disclosure of Personal Information

We do not disclose personal information without a legitimate reason.

Where necessary, information may be shared with service providers or other parties that assist with functions such as:

  • Payment processing

  • Order fulfilment

  • Shipping and delivery

  • Website hosting

  • Website operation

  • Information technology services

  • Security and fraud prevention

  • Customer service

  • Accounting and professional support

  • Legal or regulatory compliance

We may also disclose personal information where reasonably necessary:

  • To comply with applicable law

  • To respond to lawful requests from authorities

  • To protect our legal rights

  • To protect customers or other individuals

  • To investigate suspected fraud or unlawful activity

  • To establish, exercise, or defend legal claims

Service providers should receive only information reasonably necessary to perform the relevant service.

13. International Processing of Personal Information

Some organisations involved in operating an online store, payment processing, website infrastructure, communication, or delivery may process information in locations outside the United Kingdom.

Where personal information is transferred internationally and applicable law requires safeguards, appropriate measures should be used to provide suitable protection for that information.

The level and type of protection required will depend on the circumstances of the transfer and applicable United Kingdom data protection requirements.

14. How We Protect Personal Information

We take reasonable organisational and technical measures designed to protect personal information against risks including:

  • Unauthorised access

  • Accidental disclosure

  • Loss

  • Destruction

  • Alteration

  • Misuse

  • Unlawful processing

Security measures may include appropriate access restrictions, account controls, website security measures, data management practices, and limitations on access to information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Customers should also take reasonable precautions when using online services, including protecting their account credentials and devices.

15. How Long We Keep Personal Information

We do not intend to keep personal information indefinitely where it is no longer necessary.

Retention periods may vary depending on:

  • The type of information

  • The reason it was collected

  • Whether an order or transaction remains active

  • Customer service requirements

  • Return or refund matters

  • Fraud prevention requirements

  • Accounting and record-keeping requirements

  • Legal obligations

  • Potential disputes or legal claims

When personal information is no longer reasonably required, it may be deleted, anonymised, or otherwise securely disposed of where appropriate.

16. Accuracy and Updating of Information

Customers are responsible for providing accurate information when placing orders or communicating with us.

If your delivery information is incorrect, contact us as soon as possible. We cannot guarantee that information can be changed once an order has entered fulfilment or shipping.

You may also contact us to request correction of inaccurate personal information held about you where applicable.

We may request information reasonably necessary to verify the identity of the person making a request before changing personal information.

17. Your Data Protection Rights

Subject to applicable United Kingdom data protection law and any relevant limitations or exemptions, you may have rights relating to your personal information.

These may include the right to:

  • Request confirmation of whether personal information about you is being processed

  • Request access to personal information

  • Request correction of inaccurate information

  • Request completion of incomplete information

  • Request deletion of personal information in qualifying circumstances

  • Request restriction of processing in qualifying circumstances

  • Object to certain types of processing

  • Request transfer of eligible personal information where data portability rights apply

  • Withdraw consent where processing is based on consent

  • Raise concerns regarding the handling of personal information

These rights do not apply in exactly the same way in every circumstance. We may be permitted or required to retain or continue processing certain information despite a request where there is a lawful reason to do so.

18. Requests Concerning Your Personal Information

Requests concerning personal information may be submitted using our contact details.

When making a request, please provide sufficient information for us to understand what you are requesting.

We may ask for reasonable information to confirm identity before responding to a data protection request. This helps protect personal information from being disclosed or changed at the request of an unauthorised person.

We will handle valid requests in accordance with applicable United Kingdom data protection requirements.

Where a request is particularly complex or where clarification is reasonably necessary, we may contact you for further information relating to the scope of the request.

19. Changes to This Privacy Policy

We may update this Privacy Policy where reasonably necessary to reflect changes in:

  • Website operation

  • Business practices

  • Customer service processes

  • Technology

  • Data processing activities

  • Security practices

  • Legal or regulatory requirements

Customers are encouraged to review the Privacy Policy available on the website periodically.

Where changes materially affect the way personal information is handled, reasonable steps may be taken to provide appropriate information about those changes.

20. Contact Us About Privacy

If you have questions about this Privacy Policy, believe personal information held about you is inaccurate, wish to exercise an applicable data protection right, or have concerns about how your information has been handled, you may contact us using the details below:

Wrenford
51 TENBY ROAD
BIRMINGHAM
B13 8LX
United Kingdom

Email: support@wrenford.online
Telephone: +44 7553086832

Please include enough information for us to understand your enquiry and identify any relevant order or communication where necessary. We will use the information supplied in your request only as reasonably necessary to review and respond to the matter.